Midwest Dairy works with the national dairy checkoff to build dairy trust and sales and to ensure dairy farmers’ investment is effective and efficient. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. The impact of national programs—such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell—help increase sales of dairy, while local strategies—such as collaboration on the Undeniably Dairy campaign, working with and through thought leaders and helping dairy farmers tell their stories—help build overall consumer trust.
With these priorities in mind, this past year, Midwest Dairy worked with Nebraska schools to increase dairy consumption and supported student activity via Fuel Up to Play 60. We reached out to thought leaders, including health and wellness professionals and industry leaders, to help them better understand how dairy foods get from the farm to the store. Additionally, Midwest Dairy supported the national Undeniably Dairy campaign, pursued research benefiting our product priorities and provided research and insights to local companies.
The following are examples of Midwest Dairy’s work in Nebraska, representing the implementation of the national plan and activities unique to Nebraska and the region.