Author Archives: Web Master

Nebraska Dairy Promotion Highlights July 1, 2015 – June 30, 2016

Midwest Dairy Association implements the Unified Plan for dairy promotion developed by dairy farmers at the national level, as well as a variety of state-specific initiatives. The impact of national programs such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell help increase sales of dairy, while strategies such as social media, working with thought leaders and helping dairy farmers tell their stories assist with building consumer confidence. Continue reading

Extending Dairy Checkoff’s Work in Nebraska

A Midwest Dairy Success Story

your-fifteen-centsEvery dairy farmer in Nebraska invests 15 cents to support the marketing of their products. Through Midwest Dairy, the “national nickel” and “local” dime are coordinated to bring national initiatives to local communities. The two levels of spending work together in our states. Neither can stand effectively without each other. They are intrinsically linked. Continue reading