Midwest Dairy Association works with the national dairy checkoff to build dairy trust and sales to ensure dairy farmers’ investment is effective and efficient. The impact of national programs such as partnerships with McDonald’s, Domino’s Pizza Hut and Taco Bell help increase sales of dairy, while local strategies such as working with thought leaders, helping dairy farmers tell their stories and engaging in social media help build consumer trust.
During the last year, Midwest Dairy worked with Nebraska schools and students to increase dairy consumption through the Fuel Up to Play 60 program and led several farm tours for health and wellness professionals so they can better understand how dairy foods are produced. Additionally, Midwest Dairy continued to expand its online presence and partnered with land grant universities in the region in a variety of ways, including pursuing research benefiting our product priorities and providing research and insights to local companies.
The following are examples of Midwest Dairy’s work in Nebraska, representing the implementation of the national plan and activities unique to Nebraska and the region.