Midwest Dairy Association implements the Unified Plan for dairy promotion developed by dairy farmers at the national level, as well as a variety of state-specific initiatives. The impact of national programs such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell help increase sales of dairy, while strategies such as social media, working with thought leaders and helping dairy farmers tell their stories assist with building consumer confidence. Continue reading →

A Midwest Dairy Success Story

Every dairy farmer in Nebraska invests 15 cents to support the marketing of their products. Through Midwest Dairy, the “national nickel” and “local” dime are coordinated to bring national initiatives to local communities. The two levels of spending work together in our states. Neither can stand effectively without each other. They are intrinsically linked. Continue reading →

July 1, 2013 – June 30, 2014

Dairy Sponsors Nebraska School Activities Association

Midwest Dairy’s Nebraska Division became a sponsor of the Nebraska School Activities Association (NSAA), making chocolate milk the official beverage of the organization. Materials and promotion supporting chocolate milk as a refuel beverage were provided to 450 Nebraska school administrators, along with families and students who participate in events. During championship events, chocolate milk is being promoted through public service announcements, brochures and ticket stubs. The NSAA website features dairy sports nutrition tips and resources. Continue reading →