July 1, 2013 – June 30, 2014

Dairy Sponsors Nebraska School Activities Association

Midwest Dairy’s Nebraska Division became a sponsor of the Nebraska School Activities Association (NSAA), making chocolate milk the official beverage of the organization. Materials and promotion supporting chocolate milk as a refuel beverage were provided to 450 Nebraska school administrators, along with families and students who participate in events. During championship events, chocolate milk is being promoted through public service announcements, brochures and ticket stubs. The NSAA website features dairy sports nutrition tips and resources. Continue reading →