Midwest Dairy focuses on dairy promotion plans developed by dairy farmers at the national level, as well as a variety of state-specific initiatives developed for various local key audiences to drive demand and confidence of dairy foods nationally, regionally and locally. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. The impact of national programs such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell help increase sales of dairy, while strategies to work with and through thought leaders and partners and equipping dairy farmers with tools to better tell their stories build overall consumer confidence in dairy foods.

Midwest Dairy works with the national dairy checkoff to build dairy trust and sales and to ensure dairy farmers’ investment is effective and efficient. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. The impact of national programs—such as partnerships with McDonald’s, Domino’s, Pizza Hut and Taco Bell—help increase sales of dairy, while local strategies—such as collaboration on the Undeniably Dairy campaign, working with and through thought leaders and helping dairy farmers tell their stories—help build overall consumer trust. Continue reading →